In the world of craft beer, beer tap handles https://beer-co.us/tap-handles serve as the gateway to your brand’s identity and customer experience. These seemingly simple accessories hold immense potential to attract patrons and communicate your brand’s story. Here in this guide, we will walk you through the importance of brewery tap handles, the various options available, and tips for designing and selecting the best handles for your brewery.
What Are Brewery Tap Handles and Why Are They Important?
Brewery tap handles are the levers used to dispense draft beer from kegs. They are an essential component of any bar or brewery setup, allowing you to easily access the beverages on tap.
Beyond their functional role, tap handles act as a visual cue that represents your brand and the beers you offer. A well-designed handle can catch the eye of potential customers, helping them to identify your brand among a sea of options.
Types of Brewery Tap Handles
Brewery tap handles come in two primary categories: standard and custom. Standard tap handles are readily available in various styles and designs, making them a quick and cost-effective solution. However, custom tap handles allow breweries to showcase their unique branding and creativity, providing an opportunity to stand out in a competitive market.
The material of a tap handle plays a crucial role in its appearance and durability. Common materials include:
- Wood
Offers a classic and warm aesthetic, often used for craft breweries. Wood can be easily customized with engravings and finishes.
- Resin
Durable and versatile, resin can be molded into various shapes and colors, making it a popular choice for custom designs.
- Ceramic
Provides a unique and premium look, ideal for breweries looking to evoke a specific theme or branding style.
- Metal toppers
Often used in combination with other materials, metal toppers can add a touch of sophistication and sturdiness.
The size and shape of your tap handles can impact their visibility and functionality. Taller handles can be more eye-catching, while shorter ones may be more practical in tight spaces. Consider your bar’s layout, the height of your draft system, and how much space you have available when selecting the right size and shape for your handles.
Designing Custom Tap Handles for Your Brewery
When designing custom tap handles, it’s important to incorporate key branding elements. Your brewery’s logo, color palette, and overall theme should be reflected in the design to create a cohesive brand identity. Consistency across all touchpoints helps customers to better recognize and remember your brand.
To create an effective tap handle, ensure that the design is not only visually appealing but also functional. Use bold colors and clear typography to make your branding easily readable from a distance. Additionally, consider the ergonomics of the handle – an easy-to-grip design will enhance the user experience for both servers and customers.
Custom tap handles can significantly influence how customers perceive your brewery. A well-crafted handle signals quality and attention to detail, while a poorly designed one may suggest a lack of professionalism.
Choosing the Right Tap Handles for Your Needs
When selecting tap handles, consider your budget, desired durability, and aesthetic preferences. While custom designs often come at a premium, they can be worth the investment if they align with your branding strategy. It’s also important to choose materials that can withstand the wear and tear of a busy taproom.
Ensure that the tap handles you choose are compatible with your draft system and beer taps. If you’re unsure, consult with your equipment supplier to guarantee a seamless integration.
Ultimately, the best tap handles strike a balance between functionality and branding. Choose handles that not only serve their purpose effectively, but also tell your brand’s story.
Brewery Tap Handles from UBC Group USA
Choosing the right tap handle is a critical decision for any bar, pub, or brewery owner looking to provide an exceptional beer experience. If you’re looking for the best tap handles for your needs, be sure to check out our selection first.
Being one of the biggest suppliers of draft beer equipment and accessories on the North American market, we offer a large selection of quality beer towers coming in various sizes, styles, and designs.
This article was prepared by Zwebra, a Toronto eCommerce PPC agency.